According to a report from The Detroit Newsciting "sources familiar with the company's plan," General Motors will spend $200 million to revamp dealerships on the East and West Coasts, specifically in California, New York and New Jersey. Many dealerships will be restyled, some will be relocated and some will be closed entirely.
Car buyers in coastal regions of the US, particularly in California, tend to prefer import brands, but GM's market share falls short even when compared to crosstown rivals Ford and Chrysler. Naturally, GM senses a prime opportunity to attract a larger share in these locations and has reportedly seen improvements already in some metropolitan areas in California where it has focused on making inroads.
In addition to restyling its East Coast dealerships, GM will reportedly move some of their service departments to offsite locations to free up space for better facilities.
No comments:
Post a Comment